JKO Connect helps FinanceFair refocus on Product led strategy
FinanceFair were looking to pivot their technology organisation to be more Product and less Technology focused. They wanted to find a partner with their customer centric ethos to help them deliver their software to their customers with faster cycles and build a long-term vision and strategy
Financefair gives you the freedom to fund your own future by converting invoices and future revenues into upfront growth capital, allowing you to manage your cashflow more efficiently and grow even faster.
(In September 2023, InvoiceFair rebranded as Financefair, a new name for a new era that better reflects the expanding range of solutions we offer)
Peter Brady (Chief Revenue Officer at Financefair) & Hellen Cahill (Co-Founder & CEO at Financefair)
“Finding the right partner was key to our business strategy, the leadership group worked with our network to shortlist a partner. JKO Connect have helped us in 3 key areas:
• Re-engage with the technology team to move mindset to be product focused
• Worked with the business to close the gap between business and technology
• Deliver quality product to our customers faster and inline with our customers needs.”
Challenge
As a FINTECH the key is to find the balance between being a Financial or a Technology company, it is a challenge to know whether to build or buy. The key to this is to find the right people and guide them on the right product leds strategy.
FinanceFair has always focused on being a disruptor in the market and using technology as a the vehicle to achieve this. We have led the market on innovative financial products to help our customers to build their businesses in with a cashflow positive position.
The Solution
FinanceFair were looking for a partner with a body of experience to help rediscover a product led mindset. It was key to have a review of our people, platforms and technology with an experienced partner to build our next set of products and services. JKO Connect have helped us to do this
Restructure our teams around product and customer value delivery.
To rediscover the value that we had in our business and refocus on it.
Work on long-lived product and really fast feedback cycles to deliver regularly.
Outcomes
FinanceFair has the foundations of great Product led team with the right processes in place. JKO Connect has worked deeply within the team on Mindset and delivery, and now works as advisor and mentor. FinanceFair enters the next phase of their journey in better state to deliver great value to our customers and to grow our business,